Meet the natural deodorant people can’t stop talking about.
Made with clean ingredients, it smells amazing and actually works—even better than the conventional stuff. No harsh chemicals, no compromises—just feel-good freshness that lasts all day.

Benefits

• Clean, Effective Odour Protection - Formulated with natural ingredients like magnesium and reduced baking soda, it neutralizes odour without disrupting your skin’s natural balance.
• Easy, Hands-Free Application - The stick format is perfect for those on the go or anyone who prefers not to apply deodorant with their fingers.
• Multi-Use Versatility - While designed for underarms, it’s gentle enough to use on other odour-prone areas like feet, inner thighs, underboobs, or the nape of your neck.
• Signature Scents That Last - Crafted with beautiful, complex natural fragrances, it enhances your personal scent.
• Gentle Yet Powerful Formula - With reduced baking soda, soothing magnesium, and skin-friendly clays, it’s ideal for those looking to avoid harsh ingredients and irritation from conventional formulas.

Key Ingredients

• Baking Soda is an amazing natural product, deodorizer and a star in Routine's original well-loved formulas.
• Magnesium is a mineral that if you are not getting enough of, can make your sweat smell worse and it helps reduce stinky stress sweats by relaxing those pits
• Kaolin Clay naturally absorbs sweat. You will still sweat a little as the clay is not bioavailable so it absorbs sweat topically, not into your body, but we think this is safer and healthier.

Ingredients

Cocos nucifera oil, magnesium hydroxide, kaolin, caprylic/capric triglyceride, zea mays (corn) starch (non-gmo), maranta arundinacea root powder, sodium bicarbonate, cera alba (beeswax), olea europaea (olive) fruit oil, theobroma cacao seed butter, tocopherol, butyrospermum parkii (shea) butter, hydrogenated olive oil, olea europaea (olive) oil unsaponifiables, copernicia cerifera cera, brassica glycerides, hectorite, calendula officinalis flower extract, pogostemon cablin leaf oil (patchouli), vanilla planifolia fruit oil, hibiscus abelmoschus seed extract (ambrette), santalum album (sandalwood) oil, juniperus virginiana wood oil (cedarwood), iris pallida root extract (orris), helianthus annuus (sunflower) seed oil, dipteryx odorata bean extract (tonka), jasminum grandiflorum (jasmine) flower extract, rosmarinus officinalis (rosemary) leaf extract, amyris balsamifera bark oil, nicotiana tabacum (tobacco) leaf extract, citrus aurantium bergamia (bergamot) peel oil, benzyl benzoate*, limonene*, farnesol*, linalol*, eugenol*, benzyl alcohol*.*naturally occuring in essential oil.

Gluten-Free. Palm Oil Free. Also free of aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol. Tested on friends -- never animals.

How To Enjoy

Apply to each underarm—or any external area you want to smell fresh. A little goes a long way.
This formula is softer than regular sticks, so it’s more of a dabbing kind of deal: just one or two gentle dabs are enough. Less is more.

Once opened, this deodorant stays fresh for 12 months.
Each stick contains a 1–3 month supply of life-changing deodorant—helping you cut down on waste and fewer trips to the store.

End of Life

Packaging is comprised of a cardboard outside with 100% post-consumer recycled twist up plastic on the inside (using 50% less plastic than conventional deodorant sticks). Clean and separate cardboard from plastic for recycle.

Ethically handcrafted in Canada.