ROUTINE

DEODORANT REVOLUTIONISTS

HELLO, WE ARE NEIGE AND PIPPA

Former smelly sisters who needed an antidote to our own unfortunate natural musk. Searching for an EFFECTIVE deodorant, especially one that was CLEAN AND STYLISH was an unsavoury lifelong challenge.

Being stinky but smart, naturally, we created some. It's because we feel lymph nodes, the planet and its inhabitants (YOU) are important business, that we decided to share our creation with ALL people. We believe armpits are lovely and deserve the best, just like every other inch of our bodies.

ONLY CLEAN IN YOUR ROUTINE.

WHY ROUTINE?

Basically, the most effective natural deodorant ever made (just ask our moms!)

routine’s effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.

routine. is and will always be manufactured in Canada.

We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.

routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone’s products!?

routine is applied with your clean fingers (or a tiny, clean spoon if you’d prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!

So, we say love up your armpits! It’s okay to touch them- they’re a part of you and you’re beautiful! Your armpits don’t want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!

Tested on friends, never animals.