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Natural Beauty

American Clay creates surfaces reminiscent of classic interiors throughout history. Bring the natural warmth and sunshine of Provence into your kitchen...take a bath surrounded by the tranquil and earthy feel of a Japanese spa...travel to a vibrant Tuscan Villa every time you enter your dining room. Whether you live along the California coast, in an urban London townhome, or on a sprawling Calgary ranch, the possibilities are endless with American Clay.

Natural Alternative

American Clay plasters are a natural way to finish any interior. Non-toxic and made in the U.S.A., these plasters are a healthy alternative to paint, wallpaper, cement, acrylic and gypsum plasters. American Clay offers eight plaster finishes, hundreds of colors, unlimited textures, and a depth not found in other finishes.

Create A Healthy Room

Clay plasters help regulate humid air inside buildings by absorbing and releasing moisture naturally — responding to changes in the interior space. Warm to the touch in winter and cool to the touch in summer, these plasters bring healthier comfort to interior spaces.

Product Features + Benefits

American Clay’s Forté plaster line offers added durability. They are 10 times stronger* than the Original finishes! *Average strength and durability results according to experiments completed by American Clay.

Both Forte + Original finishes:

• Eliminate the need to repaint year after year
• Resist dirt + grime
• Are easy to repair + clean up
• Offer the lowest carbon footprint per pound of any interior wall finish
• Resist fading due to natural mineral pigments
• Cover a variety of properly prepared substrates/wall surfaces
• Are derived from naturally sourced materials
• Buffer humidity/moisture
• Are Zero-VOC (Volatile Organic Compounds)
• Are non-toxic
• Resist mold
• Create a calming environment
• Require minimal application training

FORTE PLASTERS

Forté Base - a base coat material which can be applied over a properly prepared substrate. Most surfaces require a general priming system which includes a specific list of approved primers to be mixed with a suitable primer sand additive (a fine or anti-slip sand is suitable and should be available at a local piant or hardware store). Forté Base can also be used as a finish coat (in a two coat process) for those looking for a suede-like texture.

• Forté Base is the base coat for the Forté Finish and Forté White plasters.
• It is also used as a second finish coat over a base coat of Forté Base plaster.
• Approximately 160 square feet per 50 lb. bag (per coat).
• Can be used with any of American Clay's color pigment offerings - all 224 standard and blended colors.

Forté Finish -  the strongest of all the American Clay plasters, allowing you to achieve a wall finish equally as sturdy as it is stunning! This plaster offers a soft, smooth, waxy texture.

• Forté Finish is used as a second finish coat only, over Forté Base plaster.
• Approximately 180 square feet per 50 lb. bag (per coat).
• Can be used with any of American Clay's color pigment offerings - all 224 standard and blended colors.

• Forté White is used as a second finish coat only, over Forté Base plaster.
• Approximately 200 square feet per 50 lb. bag (per coat).
• Forté White can be used in its natural form for the whitest tone achievable in American Clay plasters. This plaster can also be used with a select number of American Clay's standard Forté White color pigments in the Illuma Colour Series.

ORIGINAL PLASTERS

Loma™ - the original earth plaster and best-selling product. It conveys the essence of suede through its sensuous matte surfaces. Made with reclaimed marble sand and multiple clays, this patented formula offers a remarkable breadth of surface possibilities.

• Loma™ is the basecoat for our Porcelina™, Lomalina™ and Marittimo™ plasters.
• It is also used as a second finish coat over a base coat of Loma™ or Enjarre™ plasters.
• Approximately 180 square feet per 50 lb. bag (per coat).

Porcelina™ - satin-smooth and easily blended for a marble-like surface. This product is often compared to the Venetian plasters of Italy. The quality of Porcelina™ is similar to the "porcelain" ceramic for which it was named.

• Porcelina™ is used as a second finish coat only, over Loma™ plaster.
• Approximately 250 square feet per 50 lb. bag (per coat).

Lomalina™ - integrates the best of two worlds...smooth porcelain-like finish combined with the luminous and subtle texture of Loma™. With the application ease of Loma™ and the silky softness of Porcelina™, Lomalina™ is a truly desirable finish.

• Lomalina™ is used as a second finish coat only, over Loma™ plaster.
• Approximately 200 square feet per 50 lb. bag (per coat).

Marittimo™ - a name created with the sea (or "mar") at its core. Marittimo™ uses recycled, crushed shells from the U.S. Gulf Coast. This finish lends itself to a smooth waxy feel or a textured sand finish depending on your choice of application.

• Marittimo™ is used as a second finish coat only, over Loma™ plaster.
• Approximately 160 square feet per 50 lb. bag (per coat).

Enjarre™ (n-har-ray) - the only single-coat product. This application eliminates some of the labor and cost typically involved in finishing a wall. It can be applied to achieve a range of finishes, from semi-smooth to rustic or textured.

• Enjarre™ can also be used as a base coat for the other Original finishes.
• Approximately 100 square feet per 63 lb. bag (per coat).

All Original finishes can be used with any of American Clay's color pigment offerings - all 224 standard and blended colors.