In 2014, Noora Sharrab and Jacqueline Sofia began working with a motivated group of women in Jordan’s Jerash “Gaza” Refugee Camp to build the foundation for a social enterprise that would educate, employ and empower the community’s women and girls. Today, Sitti maintains its commitment to providing fair wage employment to its all-female staff, as well as providing financial and in-kind support to several beneficiary programs that contribute towards the enterprise’s social mission. The Sitti product line, which began with a signature square bar of handmade, cold-pressed olive oil soap, has since grown to a line of 10+ popular skincare and home good items; including curated products through partnerships with ethical brand names. Sitti has evolved into a multi-national brand that can be found in the shops of retailers and distributors across the Middle East and North America.