Moving to the mountains changed everything.

Few things matter as much in life as finding your own true north: navigating towards the places, people and experiences that make you feel truly alive.

For us, that meant leaving the big city and moving north to Vermont in search of a healthier, more balanced lifestyle closer to family and the great outdoors.

It also meant starting Ursa Major (‘The Great Bear’ in Latin), our way to help friends (and their friends…) make the switch to delightful, plant-powered skincare.

We’re confident that our products will help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.

We obsess so you don’t have to.
 
Passionate about natural skincare: We’re not some huge, soulless company churning out cost-optimized products to maximize our bottom line. We’re doing this because we’re obsessive about the craft of making awesome natural skin and body care products, nothing less.
 
We only launch what we love: No marketing-driven launch timelines here - we only launch a product once it checks all the boxes, no matter how long it takes. Is it clean? Is it effective? Does it offer a sublime experience? Most importantly, do we love it?
 
Less is more - only the essentials: We strive to formulate hard-working products that do more in less time so you can get out the door and enjoy what really counts. No complex, mandated multi-step routines here - just grab what you need and go.
 
For all genders and skin types: The days of “grooming” and “beauty” are over. Skin is skin. Want a fantastic sulfate-free face cleanser? How about a natural deodorant that you can really count on? Or a face wipe to reboot skin on the fly? We’ve got you covered.